Is Your SEO Strategy Doomed to Fail?

Search Engine Optimisation (SEO) for business is the vital life force that brings visibility and attracts organic traffic to a company or brand’s website. It can be possible, however, for websites to fail in their SEO strategy goals.

The first step to ensuring that your SEO strategy doesn’t fail is to understand all of the common reasons it can happen:

1.    Poorly Executed Keyword Research

This is the process of locating and analysing search terms that users are inputting into search engines, with the data being used for your strategy.

• Relevance of Keywords: Keywords should be targeted so that they are relevant to the content you produce and fit the intention of your audience.
• Volume of Keywords: Assess the search volume of the keywords you have chosen, this way you can see their potential impact on the visibility of your website.

2.    The Quality of Your Content

If the quality of your content is ‘thin’ this means that your website content does not provide much in terms of volume for your visitors.

• The Depth of Your Content: You should aim to provide comprehensive, informative, and original content that addresses the needs and interests of your audience.
• Content Quality:  Your content should always be written well, engaging, and free from grammatical errors.

3.    Do Not Over-Optimise

Too much of a good thing can also be a bad thing, and in this case, you could find yourself ruining your website’s ability to rank on search engines. Simply, you do all of the typical SEO practices but do it too much!

• Keyword Stuffing: You will need to avoid repeating keywords too much. It can be conceived as ‘spammy’ and harm your rankings. SEO tools such as YoastSEO can be a good way of seeing the keyword requirements for your text.
• Unethical SEO Practices: Stay away from taboo SEO practices like hidden text, cloaking, or link farms, as these can all lead to being penalised by search engines.

4.    Slow Page Loads Times

This can result in ranking issues from users not being able to reach your website at all.

• Optimise Your Website Images: Compress images to reduce the file size and improve your site’s loading speed.
• Minify Code: To streamline the loading process, minimise HTML, CSS, and JavaScript codes where possible.
• Leverage Caching: Implementing caching can improve server load times and performance. By doing this, you can store frequently used files locally.

5.    Your User Experience is Bad

This can mean your strategy fails to create a positive user experience whilst users interact with your product or services.

• Mobile-Friendly Website: Make sure your website accommodates mobile devices to provide a seamless service.
• Navigation: It needs to be easy for users to navigate your website throuhg clear menus and a well-thought-out design.
• Loads Times: Again, your website loading speeds need to keep your visitors engaged, otherwise they will leave straight away!

6.    No Back Links on your Site

Backlinks are important because they show Google that another resource finds your content valuable enough to link it within their content.

• Good Quality Backlinks: A focus on acquiring quality backlinks from reputable and authoritative websites within your industry is vital.
• Natural Link Building: You can build your backlinks organically through content marketing, guest posting, and social media engagement.

7.    Keep Up to date with Changing Algorithms

Search engine algorithms can change quite often, and it is important to keep up with them, so your strategy is complying with them.

• Stay Informed: Keeping up to date with the latest search engine algorithms is important for adjusting your SEO strategies accordingly.
• Follow Best Practice: Try to adhere to search engine guidelines and best practices to maintain your website’s rankings.

See what our SEO manager had to say about changing algorithms below: