Working with a Lead gen company helps businesses generate leads at a rapid pace, often using outbound marketing tactics cold-calling, social media marketing, online advertising, and email marketing.
Your business may be looking for a lead-gen company but there are some guidance to consider before making a decision.
Below we have compiled a list of the top ten tips for working with a lead gen company that will help maximise your leads and a successful collaboration:
1.Define Your Ideal Customer Profile (ICP) Clearly:
From the start, specify your target audience:
- Demographic (sectors of the population)
- Firmographics (information used to categorise organisations)Â
- Pain Points (a problem or issue that can be experienced by consumers or customers)
The more detailed your ICP is, the higher the quality of your leads.
2.Create Clear Goals and Key Performance Indicators (KPIs):
Develop your SMART goals:
- Specific
- Measurable
- Achievable
- Relevant
- Time-bound
Doing it this way can help you write clear, attainable, and fulfilling goals. Success can also be tracked by putting key performance indicators (KPIs) in place.
3.Frequent and Open Communication is Key
Keeping regular communication channels with the lead gen company where you can share the expectations of your business, and any challenges that are being faced, and provide any feedback you have.
Regularly check in with regular meetings so you can discuss progress and address any concerns you may have.
4.Evaluate your Incoming Leads
How can you determine what makes a good lead for your business? You will need to set quality standards for the leads you are getting, and check if they match your ideal customer profile, and if customers are showing a genuine interest.
5.Build a Partnership
At the end of it all, you are working alongside people, not just a lead business, so treating it like a team member is crucial to working together and achieving objectives.
This makes providing your feedback on lead quality and campaign performance a lot easier with a relationship that is based on mutual respect and understanding.
6.Use Robust Tracking and Analysis
Using analytic tools to track key numbers like:
- Lead volume
- Conversion rates
- Customer acquisition costs
Regularly reviewing this data will highlight what’s working and what’s not. This way, you can tailor your future work into projects with confidence and alter anything that needs more work accordingly.
7.Persistence and Patience
Anything good doesn’t just fall into our laps, it takes time, dedication, and hard work. Take the time to understand the sales life cycle for your specific business and realise that building a customer base won’t happen overnight.
Above all, stay committed and don’t feel disheartened if results don’t appear straight away.
8.Ask Questions
Sometimes we can withdraw when there’s something we don’t understand – don’t be afraid to ask a question! Clarify any part of the process you don’t understand.
You can also ask the lead gen company you are working with for advice on improving your sales and marketing efforts. In some cases, they may even provide these as services for you.
9.Be Honest with Your Feedback
Honesty will go a long way when working with a lead gen company. Sharing your true thoughts on the lead quality and campaign performance can only improve the work output.
In some cases, you may have the opportunity to provide the lead gen company with suggestions on how they can improve their services.
10.Enjoy the Process
It may go without saying, but a positive attitude makes a big difference, not just to every day, but the whole outcome of the partnership.
Importantly, always remember to celebrate your successes by acknowledging and rewarding any big achievements made, even if they are big or small.
